Hit Hard Media is led by founder Robert Mohr. Rob brings more than a decade of experience in managing media relations and communications strategy for Fortune 100 companies, small startups, and everything in between.
Prior to founding Hit Hard Media in 2014, Rob worked at Edelman for more than five years in the Corporate Communications group in New York. During that time he specialized in positioning C-suite executives in the media and at conferences, crafting corporate narratives, and managing crises. His primary accounts were Samsung, GE, Tough Mudder, PwC, Heineken, and Grubhub/Seamless.
Upon leaving the firm at the age of 28, Rob had risen to the Corporate Communications lead on the Samsung account, Edelman’s then largest client globally. Rob led the day-to-day relationship with Samsung’s Global Communications Director based in Seoul, managing a PR team of Account Executives and working hand-in-hand with Edelman’s Global CRM on the account and Edelman’s President and CEO Richard Edelman. During Rob’s time with the firm, Edelman helped reposition Samsung from a relatively obscure Asian TV manufacturer to a global electronics innovator and powerhouse.
Throughout his career, Rob has secured cover stories for his clients in The Economist and Bloomberg Businessweek, front-page articles in The New York Times, full-page profiles and feature stories in The Wall Street Journal, Fortune, Outside Magazine, Forbes, Men’s Health, Inc., The Players’ Tribune, Business Insider, and other prominent outlets. He’s also landed clients on NBC’s TODAY Show, CNN, CNBC, and Bloomberg TV.
Rob graduated Magna Cum Laude from Vanderbilt University with a degree in Communications and double minor in Political Science and Managerial Studies. While in college, he worked in media relations for both the Tennessee Titans and the Los Angeles Dodgers. With a continued love for sports, Rob spends much of his free time training for and racing triathlons. He has qualified and competed at the Ironman World Championships in Hawaii twice, and has an Ironman personal best time of 8:57:24.